Investment Institute

What is the future of a cashless society in a post-COVID-19 world?

  • 29 June 2020 (5 min read)

Advancements in technology have revolutionised how consumers and financial providers interact with one another. The emergence of fintech firms, which have created real-time, seamless solutions, mean that payments are now possible without banks or handing over cash.

Combined with continued growth in e-commerce, this has led to an upward trajectory in the volume of contactless transactions, notably over the past decade. And since the start of this year, the coronavirus pandemic has prompted a surge in cashless payments as consumers are driven online as a result of lockdowns, or try to avoid handling cash for fear of transmitting the disease.

This has changed the way businesses are operating with consumers, with payments companies playing a key role in this transition.

Lockdowns have accelerated online sales

As the coronavirus outbreak has become more widespread, sending huge swathes of the global population into lockdown, more people are shopping online for anything from necessities such as food and medication, to entertainment.

Global retail e-commerce sales experienced 209% growth in April 2020, compared to the same period in 2019, according to research from ACI Worldwide.1 Amazon posted revenues of $75.4bn in the first three months of 2020, equivalent to over $33mn per hour.2 Moreover, US consumer spending on online electronics has shown no signs of deceleration, up 111% to over 142% year-on-year to 29 May 2020.3 Elsewhere, China’s online grocery market is now expected to grow 62.9% in 2020, compared to a 29.2% growth in 20194 , led by the likes of Alibaba and Tencent-backed

In the wake of the pandemic, even smaller retail businesses have started to develop models to facilitate clients ordering online, for example through social media platforms. Facebook recently launched Shops, which will allow businesses to display and sell their products on the platform5 – beneficial for firms who have been forced to close bricks-and-mortar stores due to the virus. In China, businesses have taken to livestreaming video in order to sell directly to consumers, with the number of e-commerce livestreaming sessions reaching four million in the first quarter.6

Naturally, increased online shopping leads to a surge in demand for digital payments providers. For example, for PayPal, 1 May marked the largest single day of transactions in the company’s history – bigger than both Black Friday and Cyber Monday of 2019. The firm added 10 million net new active accounts to its core platform in the first quarter of 2020, with 7.4 million in April alone, a new monthly record. For the second quarter, it projects a further 15-20 million net new active accounts.7

Meanwhile, Visa recorded 13 million cardholders in Latin America make e-commerce transactions for the first time in the first quarter – representing around two in 10 active cardholders in the region. Visa also saw an 18% rise in US digital commerce spending (excluding travel) in April.8

The death of cash?

It’s not just online platforms where digital payments are the obvious method of transaction. Even on the high street, consumers are increasingly paying with cards, not cash – in part, to try to reduce the transmission of coronavirus. The European Union’s banking watchdog has encouraged payment firms to increase contactless payment limits from €30 to €50 per transaction for this very reason.9

Moreover, in March, the World Health Organization recommended that people turn to cashless transactions to fight the spread of COVID-19.10

The concept of a cashless society, however, isn’t new. Sweden is arguably the most advanced cashless society in the world, with around 1% of its GDP circulating as cash.11 Meanwhile, 2019 was the first year in which more than half of payments in the UK were made by card.12 Elsewhere, the influence of innovative apps such as Alipay and WeChat Pay on consumers in China has been significant, with 81% of smartphone users using proximity mobile payment services.13

The number of worldwide non-cash transactions annually is forecast to pass one trillion in 202214 and amount to $5.7 trillion15 , around a three- and five-fold increase from 2013, respectively.

A recent report from Bain & Company estimates that the adoption of digital payments could see a five- to 10-percentage-point increase globally, by 2025. While COVID-19 may have spurred faster growth of this trend, it is a structural change.

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Source: The Covid-19 tipping point for digital payments, Bain & Company, 29 April 2020

Trust is key for consumers

The ability to shop online has become of paramount importance for many consumers living under lockdown while for others, it was already a way of life for reasons ranging from convenience to choice. Digital adoption has grown as a result of these government measures, even among those who aren’t digital natives.

However, while the COVID-19 crisis has shone a light on the e-commerce industry, it has also potentially opened a door to greater levels of online fraud. It is, therefore, imperative that payment companies, and every business that accepts payments online, take necessary fraud prevention measures to protect their customers. And while trust in terms of data privacy is hard won, it can be easily lost.

A continually evolving retail landscape

The shift from physical retail to online, which was already firmly underway, will undoubtedly accelerate as a result of the crisis. With businesses around the world now embedding digital solutions within their infrastructure to cater to their customers’ needs, we expect this is a revolution that will not diminish, and will continue to drive a strong increase in digital payments. Furthermore, we expect that once consumers have tried contactless payments and see how simple, safe and efficient it is, they are very unlikely to revert to cash payments.

We expect a temporary decrease in offline digital payments due to lower payment volumes in a number of impacted areas such as travel and hospitality, but believe there will be moderate growth in overall digital payment volumes in 2020 – and they could even accelerate quickly thereafter. We see digital payments firms with a global footprint as the main beneficiaries, with the crisis favouring highly cash-generative businesses that can demonstrate resilience in such circumstances. We also expect such firms to gain a larger market share over the coming years as smaller players disappear or are acquired, creating more concentrated and profitable markets for the winners.

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    This document is for informational purposes only and does not constitute investment research or financial analysis relating to transactions in financial instruments as per MIF Directive (2014/65/EU), nor does it constitute on the part of AXA Investment Managers or its affiliated companies an offer to buy or sell any investments, products or services, and should not be considered as solicitation or investment, legal or tax advice, a recommendation for an investment strategy or a personalized recommendation to buy or sell securities. 

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