Evolving Trends

Discover a single point of access to the five major long-term growth themes we have identified in the entire evolving economy

Investing in the trends an evolving economy has to offer

Economies and companies are evolving to take advantage of megatrends such as new technology and shifting demographics – and we believe equity investors need to adapt too.

Companies are increasingly global and multi-sector in their approach, but many investors’ approach to equities has remained the same. This means that investors could be missing out on potentially higher equity returns by continuing to base their equity allocation solely on traditional geographic or sector approaches.

We believe that the trends captured by the evolving economy give investors access to the best opportunities for long-term structural growth, by identifying companies that are tapping into multi-decade demographic and technological changes, regardless of their region or sector classification.

The Evolving Economy trends

The evolving economy trends shaping the pace of change.

Evolving Economy

Ageing and lifestyle

The global share of people aged 60+ will increase by 42% from 2018 to 2030, 5 times faster than the under 60s1.

Evolving Economy

Connected consumer

Only 13% of global retail sales are transacted online, with COVID-19 likely to further accelerate the shift from offline to online2.

Evolving Economy


The global robotics market is expected to grow around 10-15% a year until 20253.

Evolving Economy

Clean Tech

It is estimated that annual investments in renewable energy will need to triple to $800bn by 2050 to fulfil key global decarbonisation and climate goals4.

Evolving Economy

Transitioning societies

A major wealth shift is set to occur over the net decade, as around 3bn people are expected to move from poverty into the middle class5.

Our solution

Evolving Trends offers investors a single point of access to high-quality companies benefiting from one or more of the five major growth themes within the evolving economy. While these structural themes are not new, we believe we are still in the relatively early stages of accessing their investment potential.

Evolving Trends strategy

Visit your local fund centre

Our strategy aims to capture the long-term growth potential of the five Evolving Economy themes.

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No assurance can be given that the Evolving Trends strategy will be successful. Investors can lose some or all of their capital invested. The Evolving Trends strategy is subject to risks including counterparty risk, geopolitical risk and the impact of any techniques such as derivatives.


    This promotional communication does not constitute on the part of AXA Investment Managers a solicitation or investment, legal or tax advice. This material does not contain sufficient information to support an investment decision.

    Due to its simplification, this document is partial and opinions, estimates and forecasts herein are subjective and subject to change without notice. There is no guarantee forecasts made will come to pass. Data, figures, declarations, analysis, predictions and other information in this document is provided based on our state of knowledge at the time of creation of this document. Whilst every care is taken, no representation or warranty (including liability towards third parties), express or implied, is made as to the accuracy, reliability or completeness of the information contained herein. Reliance upon information in this material is at the sole discretion of the recipient. This material does not contain sufficient information to support an investment decision.